If the name Brat Magazine — or the BRYCC House — means anything to you, you’re probably a young GenX or older Millennial and you lived in Louisville in the late 90s.
Nearly 25 years later, we’re no longer teens, or youth, or even young adults, just grown-ass people, and we’re watching in horror as disasters unfold daily on our screens. But we also see minute-by-minute updates about youth-driven activism addressing climate, racism, war, police brutality, or a host of other issues. That activism is inspiring and necessary, though when we were young people, it was a struggle to inspire large numbers of our peers to take similar decisive actions.
Nationally, the late 90s was not a popular time for youth activism, though it had every reason to be. There were battles to be won, but there was a frustrating lack of urgency on the part of many younger people that seems especially out of character for youth when observing Louisville’s current youth-driven movement.
It was during that youth activist lull that Brat was born — as a zine or a magazine, depending on which gatekeeper you ask. It was created by Louisville youth who knew very little about publishing, journalism, graphic design or marketing. At its pinnacle, it had a print run of 10,000 with subscribers and distribution sites mostly throughout the Midwest and South. Its crass tagline declared its antithetical reason for existence: “Because your school paper sucks.”
If you remember Brat, maybe you stood shoulder to shoulder with Brat staff members during a sweaty By the Grace of God show at Sparks, or maybe a teacher confiscated a copy that you were reading on the sly. Maybe you attended Brat’s anti-curfew rally in Jefferson Square, or joined staff writers as they marched against police brutality at LMPD headquarters. Maybe you sat with our writers in the middle of 6th Street in solidarity with the Fairness Campaign to demand protections for LGBT people — with your heart beating out of your chest because it was the first time you did anything important.
Maybe you found issues of Brat when you frequented the now-defunct Ear X-tacy — or when you listened to Underground Sounds’ Craig Rich rant about Ear X-tacy. Maybe you grabbed your bike and joined us during a pre-bike lane Critical Mass protest. Maybe you had beef with a Brat writer on the Parking Lot, which was the online message board of Planet Louisville, a youth-created local legend in its own right.
“I went to Atherton High School and was familiar with BRAT prior to my freshman year. The beginning of my time at Atherton coincided with the Columbine shooting. As a result, many schools across the country opted to implement dress codes as a remedy. As a fat kid, the idea of being required to tuck in my shirt, wear a bet or depart from any of my grunge aesthetic was terrifying, as I was already picked on. A group of students in Atherton were organizing against the dress code, and that's where I met Harper Tobin, Abby Gardner, Liz Garner and many other people that I learned were part of BRAT and Anti-Racist Action. At that time, as a fat Black kid that didn't really fit in in most places, I felt so welcome, seen and at home. From that moment I was hooked.”
— Xian Brooks, 37
Though national youth interest in activism was relatively low when we were causing trouble in the latter 90s, there had been a youth activist surge in the late 80s and early 90s. Our slightly older counterparts grappled with the Gulf War, the nuclear arms race, the beating of Rodney King, and the AIDS crisis. But coming of age in the latter 90s was a deflating experience. Along with the Gingrich-led Republican Revolution in 1994, the Clinton Democrats made it their own job to lay waste to progressive policies — “ending welfare as we know it,” deregulating Wall Street and passing the Defense of Marriage Act — hand in hand with the Republicans using a strategy called triangulation. For idealistic youth, there were few inspiring leaders in Washington, just Democrats undermining their own party’s gains and otherwise behaving badly. Take, for instance, the Democrats’ cringeworthy (and now familiar) defense of President Clinton’s sex scandals and harassment complaints, culminating with the shaming of the young intern with whom he had an affair. It was not lost on us that the vilified Monica Lewinsky was around our own age at the time.
Things weren’t moving in the right direction, but instead of these events radicalizing large swaths of American youth, it seemed common to wear your apathy on your sleeve.
So Brat was, at that time, an unusually-timed anomaly. The zine came to exist because I had befriended people in Louisville’s music scene in 1995 and paused my enrollment at the University of Georgia to move to Louisville. I would never end up returning to my native city, Atlanta. While studying at UGA, I had chosen journalism as a major, but I lacked the context and experience to understand where my voice would belong. I instead decided to focus on paying bills and exploring my new city.
It was around this time that LEO Weekly ran a feature airing the grievances of Highlands business owners, whose ongoing gripes about local youth had reached a feverish pitch. Precious boutiques and overpriced antique stores were sprouting up around the record stores, cheap eateries and hippie holdover shops. Just as the cycle of gentrification plays out everywhere, the youth who had made the Bardstown Road strip fashionable were no longer welcome.
So I was the only 19-year-old at the next meeting of the local business association, the source of the complaints. It seemed unfair that a meeting about youth was during school hours, so I felt obligated to attend. I listened to business owners complain to Tom Owen — who represented the district at the time — and to police officers and Metro Parks officials about the neighborhood youth running amok. I don’t remember exactly what words I used at the meeting to argue against the criminalization of youth, but I do remember my voice shaking a lot. After the meeting, someone from Metro Parks invited me to assist a city-run youth program called the Neighborhood Youth Board. It was through that program that I met the first people with whom I eventually published Brat: Mike Harpring, Corey Lyons and Harper Tobin.
In retrospect, that first issue was sloppily written and designed, but it led to Brat attracting dozens of diverse high school and college-aged kids over the next few years from every corner of Louisville. In twice-weekly meetings at the Douglas Community Center, then at the legendary Twice Told Coffee House, and finally in a cheap apartment above White Mountain Creamery near Doo Wop Shop on Bardstown Road, we pitched and wrote articles about youth and politics, and, feeling the responsibility of our own words, we turned to organizing demonstrations. At Brat’s peak, as many as 25 young adults crowded into our living room for meetings, always held late in the afternoon to give the staff’s TARC riders coming across the city time to arrive after school.
The mid-to-late 90’s was a weird time for print media — a bridge between that one moment when people seemed to agree that no one would ever want to read articles on a screen and the next, when pundits mournfully (or gleefully) offered the first requiem for the printed word. Still, for a few years as our dial-up modems screeched, print’s dominance seemed permanent. Zine culture was thriving. Guides like Factsheet Five offered readers zine reviews and subscription information, and readers would often just send cash or stamped envelopes in the mail to zinesters to receive their issues, which now strikes me as requiring remarkable trust. Usually photocopied or printed in small runs, zines could be broad or very narrow in scope, like the 90s zine Eat and Get Out, an entertaining collection of stories from disgruntled restaurant servers. Thanks to blogs and social media, zine culture all but vanished until recent years, when suddenly even Kanye West was pointing out that the pronunciation is “zeen.”
Youth-oriented businesses paid for Brat with advertising, and Brat was distributed everywhere youth might go. We sent stacks with friendly touring bands to distribute, mailed copies to out-of-town bookstores or just distributed them ourselves during long road trip adventures in someone’s dilapidated car. In this way, Brat was able to traverse the country. We don’t know where he picked it up, but Jello Biafra of the Dead Kennedys was a fan, promoting Brat by name during his spoken word tour and eating dinner with us when he came to Kentucky. Our work was occasionally republished by other publications like the Utne Reader and Alternet, and we sometimes received invitations to work with other youth-led initiatives around the country. The editors at LEO Weekly, who unintentionally sparked it all, even let us “take over” one of their issues.
When we weren’t writing or distributing, we organized protests and actions — especially against any policies or legislation we believed targeted youth. We spoke out against high school student censorship in JCPS classrooms and traveled out of town to speak or march in other cities. After criticizing local media for frequently reporting on youth while only rarely interviewing youth, local reporters began seeking out Brat writers for comment on youth issues. The city of Louisville eventually sought us out as well, inviting us to attend planning meetings for the proposed Louisville Extreme Park. We allied ourselves with local activist groups, though sometimes, as young people, our radicalism and lack of decorum made our older allies bristle.
But even when we didn’t fall in line behind other activists, collaborating with local groups gave me the chance to meet a future hero of mine, civil rights leader Anne Braden. Anne was very interested in Brat, but I didn’t realize what a privilege it was that Anne invested time in me until the mid-2000s, when Brat was long gone. By that year, I was teaching her autobiographical book The Wall Between to my classes. Sadly, Anne died soon after.
But it’s totally fine. Former Brats get it, because sometimes, as a kid, all you know to do is to put the older folks on speakerphone while you look toward the future. You’ve got a new story to tell.
During the Brat years, she told me she had seen similarities between the movement Brat was creating and her own experiences with young activists. To my surprise, she took it upon herself to get closer to me, often calling while I was working at my entry-level graphic design job with a “quick question.” But Anne didn’t know brevity; she’d inevitably find herself telling a long story, usually about her years working with SNCC, a youth-led direct action group that was critically important to the Civil Rights Movement. Anne could monologue for hours at top speeds; she was fascinating, and I appreciated her, but I’ll admit that sometimes I put her on speakerphone so that I could continue working on my zine, hoping my boss wouldn’t walk in. Now I wish I’d recorded every call and regret not telling her how much she impacted me.
Time moves differently when you’re young. It certainly felt epic-length, but its five year existence was only a brief moment in our lives. Still, according to some former readers, Brat — and its later brick-and-mortar youth center manifestation, the BRYCC House — provided a blueprint on how to assume more agency in their lives, expanding its impact beyond its short run.
Likewise, it often led its own writers to pursue careers in which service and change were central components. For me, Brat demonstrated an authentic model of learning through real-world projects and community advocacy. It made me realize that I enjoyed teaching. My husband, James Miller, who also participated in Brat, now leads a journalism magnet program with me in JCPS. Harper Tobin went on to become the director of policy for the National Center for Transgender Equality and is responsible for implementing national trans rights policies; Joe Dunman, a law professor, was an attorney for the landmark U.S. Supreme Court case Obergefell v. Hodges that struck down state bans on lesbian and gay marriage; Carrie Neumayer founded Girls Rock Louisville, inspiring hundreds of girls to create their own bands and music; Damon Thompson went on to move the entire city with his murals, including those of Breonna Taylor; Robert Bell, who also became a teacher, introduced Bernie Sanders at a campaign rally, continued his community activism and organized his own first run for office. I hope the others will forgive me for not completing the list, but it’s quite long.
These days, my heart aches for this world; often, the overwhelming bad news causes my throat to constrict and my eyes to water. Our current times are some of the darkest we’ve known, but the new “brats” out there are the light. In the year of Brat’s first issue, 1996, only 5.5% of students entering college for the first year said that they anticipate participating in a demonstration or protest in the next year. In 2019, 11.1% said the same — the highest number ever recorded by the survey in its more than 50-year history. More than ever, youth are rejecting apathy.
It’s an incredible privilege that I get to see this remarkable shift firsthand as a teacher. We have an empathy deficit in our country, but now educators are realizing that empathy can and must be taught. I know no better way of learning than by doing. Since 2015, my students have produced another by youth, for youth Louisville magazine, On the Record, that centers social justice issues and questions power. Its journalists are often just as passionate and determined, and the quality is much better than Brat. They’re my reason to have hope.
It also excites me to be a mom of a teenage son who is coming to understand injustice and growing into a more compassionate and responsible person each year. But my own son doesn’t know much about what his parents did 25 years ago — I’m rarely inclined to talk about it because it was just a different world then. His generations’ struggles are far greater. Besides, nothing makes teenagers zone out more than unsolicited stories from the past.
But it’s totally fine. Former Brats get it, because sometimes, as a kid, all you know to do is to put the older folks on speakerphone while you look toward the future. You’ve got a new story to tell.
About the Writer
Liz Palmer teaches journalism and graphic design in the Journalism & Communication magnet at duPont Manual High School, where she advises On the Record, a magazine by and for Louisville youth. She was once the editor of the 90s zine Brat and a founder of the BRYCC House, a DIY youth center and arts space that hosted countless concerts and events in the 90s and 2000s.